TOP TIPS FOR STARTING A HOLIDAY RENTAL  

Emily Young

Written by

Emily Young

Content & Digital Marketing Executive

Josie Shepherd

Reviewed by

Josie Shepherd

Senior Brand and Communications Manager

Less than 1 minute

Updated: 19 Sep 2024

If you already have a second home that you’re considering renting out this year, or you’re looking to buy a property to turn it into a holiday rental – these tips are for you! 

Who’s your target market? 

A good place to start is to think about who you want to attract to stay in your property – couples? Families? Multi-generational groups? Those with four-legged friends as part of the family? If you already have a place you’re thinking of renting out, take a look at the surrounding area and amenities. Proximity to beaches, parks, restaurants, and family attractions can help you decide who your property is best suited to. For example, if your second home or holiday let property is near family-friendly attractions, you might want to tailor your marketing to appeal to families with children. 

Consider your furnishings 

The furnishings and decor of your holiday rental can significantly impact the guest experience and your overall success. Choose durable, easy-to-clean furniture that can withstand wear and tear. Try opting for a neutral colour palette with pops of colour to create a welcoming and versatile environment. Think about the little extras that can make a big difference, such as comfortable mattresses, quality linens, and ample storage. If your property will appeal to families, consider adding child-friendly amenities like highchairs, a cot, stair gates, child-friendly plates, bowls and cutlery and games. 

Think about guest communication 

Effective communication is key to ensuring a positive experience for your guests. From the moment they inquire about your property to their check-in day, being responsive and helpful can make all the difference. Set clear expectations with a comprehensive welcome guide that includes house rules, local recommendations, and emergency contact information. Consider using an automated messaging system to streamline communications, but also be available for any personal interactions to add a human touch. 

Plan your insurance needs 

Insurance is crucial when renting out your property. Standard homeowner’s insurance often doesn’t cover rental activities, so you’ll need to look into specific holiday let insurance. Homeprotect’s holiday let insurance includes coverage for risks such as loss of rental income (in the event of an insured incident, such as fire or escape of water) and public liability, which protects you in the event of a guest suffering a bodily injury, illness, or accidental death during their stay and for which you are legally liable. Without the right cover, you could face significant financial losses and liabilities, making it a crucial safeguard for any holiday let owner. You can get a quote to find out more about the holiday let insurance cover you’ll need for your situation. 

Protect yourself from what might go wrong 

No matter how well you prepare, things can still go wrong. Prepare for potential issues by having a solid plan in place. This includes setting aside a budget for emergency repairs and maintenance, as well as having reliable local contacts for quick fixes. Consider installing a security system to protect your property and give guests peace of mind. Additionally, having clear and concise rental agreements can help prevent misunderstandings and provide a legal framework for handling disputes. 

By taking the time to carefully plan and consider these aspects, you’ll be well on your way to creating a successful and enjoyable holiday rental experience for your guests. Happy letting!